From Passion to Purpose: The Birth of Eponic
Breaking into a niche market is never easy, especially as a young female entrepreneur. Aastha Agarwal, the visionary behind Eponic, is redefining the resin raw material industry by not only providing high-quality products but also empowering women artists to turn their passion into a sustainable source of income.
Aastha’s entrepreneurial journey began during her MBA in Marketing at IMI Kolkata when she noticed a significant gap in the resin art industry. A close friend, a talented resin artist, often shared struggles related to inconsistent material quality, expensive imports, and limited local options. Recognizing this as a business opportunity and a way to support artisans, Aastha launched Eponic, a brand dedicated to offering premium resin raw materials at affordable prices. Her mission extends beyond commerce—she aims to support and uplift women artists by providing them with the tools they need to succeed.
Empowering Women Through Art
What sets Eponic apart is its deeper purpose: enabling women entrepreneurs in the art industry. Aastha has witnessed firsthand how resin art has become a means of financial independence for many women, from homemakers to students and professionals seeking a creative side hustle.
By ensuring accessibility to high-quality raw materials at the right price, Eponic empowers these artists to create stunning pieces, sell their art, and build sustainable businesses. The brand goes beyond just selling materials; it acts as a partner in their creative journey, providing education, community, and inspiration.
Overcoming Challenges as a Female Entrepreneur
Starting a business in the male-dominated manufacturing and supply chain industry came with its fair share of obstacles. Establishing credibility, finding reliable suppliers, and ensuring the highest quality standards were uphill battles.
“There were times when vendors and manufacturers didn’t take me seriously. They assumed I was running a hobby project rather than a full-fledged business. But I knew that my commitment to quality and long-term vision for Eponic would set me apart,” shares Aastha.
Through perseverance, strategic partnerships, and a focus on customer satisfaction, Aastha successfully navigated these challenges, proving that gender is no barrier to success in business.
Building a Thriving Community of Resin Artists
Beyond providing raw materials, Eponic focuses on fostering a strong community of resin artists. The brand actively engages with its audience through workshops, collaborations, and social media content, helping artists refine their skills and grow their businesses.
“I don’t just want to sell products—I want to be a part of my customers’ artistic journey. Their growth is Eponic’s growth,” says Aastha.
This customer-centric approach has played a crucial role in Eponic’s success, helping the brand earn trust and loyalty among resin artists across India.
Achievements and Milestones
Aastha’s hard work and dedication have propelled Eponic to new heights. Some of the key milestones include:
- Recognized by IMI’s Incubation Centre – a testament to Eponic’s innovative business model and growth potential.
- Launched Kolkata’s first offline store dedicated to resin art raw materials, offering a one-stop solution for artists.
- Built a strong online presence with an engaged community of artists and customers through social media and workshops.
These achievements mark only the beginning of Eponic’s journey as Aastha continues to push boundaries in the resin art industry.
The Road Ahead: Scaling Eponic’s Impact
With a strong foundation in place, Aastha envisions expanding Eponic’s impact even further:
- Introducing more high-quality, affordable resin art supplies to cater to both beginners and professionals.
- Expanding offline retail presence beyond Kolkata, making premium raw materials accessible to artists across India.
- Collaborating with artists and influencers to spread awareness about resin art as a viable career option.
- Launching educational initiatives such as online courses, DIY kits, and mentorship programs to help artists refine their skills and build profitable businesses.
“The dream is to make Eponic a one-stop destination for resin artists—not just for materials, but for learning, support, and inspiration,” Aastha adds.
A Message for Aspiring Women Entrepreneurs
Aastha’s journey is a powerful reminder that passion and perseverance can break barriers. She encourages other women to take the leap into entrepreneurship, even in industries where they may be underrepresented.
“Believe in your vision, stay consistent, and don’t let challenges define your path. The market respects quality and dedication—let that be your strength,” she advises.
Through Eponic, Aastha Agarwal is not only revolutionizing the resin raw material market but also leaving a lasting impact by empowering artists, fostering creativity, and building a community where art and entrepreneurship go hand in hand.
Connect with Eponic
- For high-quality resin art supplies and to be part of the growing community, visit Eponic’s Instagram.
- For inquiries, reach out via email at eponic.supply@gmail.com or contact 7980085095.
- Join Eponic’s journey and turn your artistic passion into a thriving business!
