National Award-winning Staggy Whisky Celebrates One Million Sales
Indian whisky is currently experiencing a massive surge, with homegrown brands not only dominating domestic consumption but also achieving “millionaire” status on a global scale.
Staggy reflects India’s accelerating rise as a global whisky powerhouse. Crafted by a seasoned master blender for the most discerning palate, Staggy blended whisky is a carefully curated melange of the finest premium Indian spirits and imported Scotch malts.
Staggy blended whisky, a brand owned by Dr Mohan Krishna Balivada led Cheers Group, achieved a major milestone by selling over One million units. With a strong foothold in Delhi, the brand also has pan-India presence and exported internationally.
Cheers group is all about providing unconventional high quality spirits that encourage creativity and epic experiences. Cheers group, India’s super-luxury spirits conglomerate with its international portfolio of signature brands– garnered close to 300 prestigious awards for its broad range of ultra-premium spirit brands is valued at around ₹ 1,000 crore. Strategic international capital funds are vying to pickup stake in this very successful award-winning premium Kadamba Single-malt whisky producer, having also luxury Labrodog 12 year old Scotch portfolio.
“Staggy blended whisky is made of imported Scotch, premium indian malts and grain spirits, offering a flavorful experience inspired by nature’s tranquility. Positioned in the competitive deluxe whisky segment has light peat and Goa’s ocean breeze aromas, with palate features a balanced blend of peat, vanilla, and oak, culminating in a smooth finish” says Ashwin Balivada CEO of Cheers group who mastered Business Management from Cambridge University UK.
Staggy blended whisky is recognized for offering premium quality at an affordable price, competing successfully against established multinational companies. Staggy initially marked a strong presence in Delhi. Within a short span of time, the brand has grown exponentially imprinting a strong presence with loyal consumer base.
In an industry where only a handful of elite brands reach such a scale, Staggy blended whisky’s trajectory represents more than commercial success. It stands as proof that Indian whisky craftsmanship can rival and redefine the global old guard. Staggy blended whisky has shown exceptional performance and is recognized as one of the fastest-growing brands in its category.
