Escape To Carnival Spirit Of Goa With Award-winning Kadamba Single-malt
Goa, known for its stunning beaches and vibrant culture, truly comes alive during the Goa Carnival, a lively annual festival. This unique celebration blends Portuguese history, local Goan traditions, and exuberant revelry. The Goa Carnival is typically held in February. The festivities kick off with a grand curtain-raiser float parades.
“Goa Carnival is India’s most lively and distinctive celebrations” says Dr Mohan Krishna Balivada founder of Cheers group and World’s first alco-bev marketing Doctorate.
The Kadamba Carnival edition has been matured in a combination of sherry and bourbon casks, lending it a rich and layered character. Tasting notes include dried fruits, cocoa, toffee, gentle spices and soft oak, resulting in a smooth and well-balanced dram that reflects the spirit of the season. The whisky is presented in an exquisite cut-glass 750 ml decanter bottle, housed in a Carnival-themed canister, underscoring its appeal as a celebratory gift. This exclusive pack is available at a celebration price of ₹2700 in Goa and may vary upto ₹6300 in other States depending on excise regulations.
Cheers Group has built a strong presence in the alco-bev industry, with a portfolio of 120 brands and over 300 national and international awards. Alongside the Kadamba Single-Malt series and Three Monkeys Single Malt, the group also manufactures Scotch labels such as Labrodog 12-Year-Old and Labrodog Decade, as well as GinSin London Dry Gin. The group is currently valued at approximately Rs1,000 crore.
“Goa Carnival is a celebration that represents the unity and diversity of Goa’s people, making it a cultural experience unlike any other in India. The Carnival’s energy is truly infectious” says Ashwin Balivada CEO of Cheers group and alumnus of Cambridge University Business Management graduate school.
Kadamba continues to expand its global footprint, having recently entered the Canadian market following successful launches in the US, UAE, Europe and Asia, in addition to its pan-India presence. Inspired by the ancient Kadamba dynasty of Goa, the brand employs a distinctive humidity ageing process influenced by the Goan ocean breeze, contributing to its unique character.
As part of its growth plans, Cheers Group is developing a carbon-neutral distillery, innovation hub and visitor centre in Goa, reinforcing its ambitions to strengthen Kadamba’s position in the global whisky market while promoting Indian whisky tourism.
The use of select casks and holiday-inspired notes makes Kadamba whisky collector’s item as well as a centrepiece for Carnival gatherings. From the dazzling parades to the captivating street performances, the Goa Carnival is a celebration of music, dance, and culture that shouldn’t be missed. Make sure to mark your calendars for this unforgettable celebration, and get ready to immerse yourself in the magic of the Goa Carnival.
